White Papers

The Game Has Changed: A New Paradigm for Stakeholder Engagement

The traditional business beliefs that brought success in the past will not bring success in the future. Whether you call today’s business environment the “new normal,” the “not normal,” or just plain unsettling, you know the old ways aren’t working. People are skeptical about their relationships with business. Whether they are customers, sales partners or employees, all are looking for relationships with organizations they can trust … organizations that care … organizations that align with their values. Yet the search is arduous and difficult. Too often, the real story is that businesses view people as a means to their profit end rather than as stakeholders in creating shared value. By Mary Beth McEuen, Vice President, Executive Director, The Maritz Institute